The Conjuring of America: Mojos, Mermaids, Medicine, and 400 Years of Black Women’s Magic

The Conjuring of America tells the epic story of conjure women, who, through a mix of spiritual beliefs, herbal rituals, and therapeutic remedies gave rise to the rich tapestry of American culture we see today. Feminist philosopher, Lindsey Stewart, tells the stories of Negro Mammies of slavery; the Voodoo Queens and Blues Women of Reconstruction; and the Granny Midwives and textile weavers of the Jim Crow era. These women, in secrecy and subterfuge, courageously and devotedly continued their practices and worship for centuries and passed down their traditions. 
 
Emerging first in the American South during slavery, these women were thrust into the heart of national conflicts over generations of African American life. They combined ancestral magic and hyperlocal resources to respond to Black struggles in real time, forging a secret well of health and power hidden to their oppressors. As a result, conjure informs our lives in ways remarkable and ordinary—from traditional medicines that informed the creation of Vicks VapoRub and the rise of Aunt Jemima’s Pancake Mix, to the original magic of Disney’s The Little Mermaid (2023), and the true origins of the all-American classic blue jean.
 
From the moment enslaved Africans first arrived on these shores, conjure was heavily regulated and even outlawed. Now, Stewart uncovers new contours of American history, sourcing letters from the enslaved, dispatches from the lore of Oshun and other African mystics. The Conjuring of America is a love letter to the real magic Black women used, their magic Black women, their herbs, food, textiles, song, and dance, used to sow rebellion, freedom, and hope.